September 2025 marks the 14th year of World Alzheimer’s Month, a global campaign dedicated to raising awareness and challenging the stigma surrounding dementia. While the numbers are staggering—someone in the world develops dementia every three seconds, with more than 55 million people already living with the disease[i]—the impact is most deeply felt at the local level, where families and caregivers face the realities of memory loss every day.
FISH OF SANCAP continues to be a steady resource for neighbors navigating these challenges. Senior Services Director Erika Arnowitz, a Certified Dementia Practitioner through the National Council of Certified Dementia Practitioners, offers guidance to families seeking support and understanding.
“Working with older adults means hearing their stories, honoring their wisdom, and helping them remain engaged in life,” shares Arnowitz. “Through my certification, I’m able to recognize individual needs and connect people with the right resources so they can live with dignity and comfort”.
This year’s World Alzheimer’s Month theme, Ask About Dementia, Ask About Alzheimer’s, encourages open conversations. According to Alzheimer’s Disease International, many people still believe dementia is simply part of aging, but it is not. Misunderstandings like this can prevent families from seeking a diagnosis or accessing help that can make a meaningful difference.[ii]
FISH recognizes the importance of these conversations and the need for practical support. From reassurance calls to transportation for medical appointments, to friendly faces luncheons that bring seniors together, FISH programs are designed to keep older adults connected and cared for. In 2024 alone, over 1500 reassurance calls were made and nearly 250 “smile boxes” were delivered to brighten the days of local seniors.
“Awareness begins with listening and learning,” notes Maria Espinoza, FISH Executive Director. “When we better understand dementia, we are better prepared to stand beside our neighbors who live with it.”
As the world unites this September to recognize World Alzheimer’s Month, FISH invites the community to join in by asking questions, sharing information, and supporting those touched by dementia close to home.
For more information about FISH Senior Services, contact Erika Arnowitz at erika@fishofsancap.org or 239-472-4775. To learn more about World Alzheimer’s Month, visit www.alzint.org.
